Ecommerce funnel research / The Gentle Paw Rescue

The Gentle Paw Rescue ecommerce funnel

The Gentle Paw Rescue's pet-care ecommerce funnel starts from a listicle entry and follows a listicle to offer to pdp to checkout journey. The captured flow contains 4 screens across pdp, offer, checkout for reusable pee pad.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:listiclejourney:listicle-to-offer-to-pdp-to-checkoutvertical:pet-careproduct:reusable-pee-padproduct:reusable-pee-padsaudience:dog-ownersaudience:animal-shelterscompany-size:mid-marketoffer:bundleoffer:gift-with-purchaseoffer:free-shippingproof:testimonialsproof:reviewsupsell:presentmarket:aumarket:camarket:demarket:esmarket:gbmarket:us
  1. 01pdp
  2. 02offer
  3. 03checkout