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Ecommerce funnel research / LOOKFANTASTIC

LOOKFANTASTIC ecommerce funnel

LOOKFANTASTIC's beauty ecommerce funnel starts from a other entry and follows a other to pdp to offer to cart to checkout journey. The captured flow contains 9 screens across other, offer, cart-drawer, checkout, entry for skincare.

What’s in the flow

The captured journey contains 9 screens across 7 page types.

entry:otherjourney:other-to-pdp-to-offer-to-cart-to-checkoutvertical:beautyproduct:skincareaudience:beauty-shoppersupsell:presentcheckout:guest-checkout
  1. 01other
  2. 02offer
  3. 03cart drawer
  4. 04checkout
  5. 05entry
  6. 06pdp
  7. 07cart
LOOKFANTASTIC ecommerce funnel | Funnelbook