Ecommerce funnel research / Fidlock Bike

Fidlock Bike ecommerce funnel

Fidlock Bike's cycling ecommerce funnel starts from a quiz entry and follows a quiz to questions to pdp to cart to checkout journey. The captured flow contains 14 screens across quiz-question, pdp, cart, checkout for smartphone bike mount.

What’s in the flow

The captured journey contains 14 screens across 4 page types.

entry:quizjourney:quiz-to-questions-to-pdp-to-cart-to-checkoutvertical:cyclingproduct:smartphone-bike-mountproduct:handlebar-mountaudience:smartphone-userscompany-size:mid-market
  1. 01quiz question
  2. 02pdp
  3. 03cart
  4. 04checkout