Ecommerce funnel research / Starface

Starface ecommerce funnel

Starface's beauty ecommerce funnel starts from a collection entry and follows a collection to pdp to cart to checkout journey. The captured flow contains 6 screens across checkout, pdp, cart-drawer for star balm.

What’s in the flow

The captured journey contains 6 screens across 3 page types.

entry:collectionjourney:collection-to-pdp-to-cart-to-checkoutvertical:beautyproduct:star-balmproduct:lip-balmupsell:present
  1. 01checkout
  2. 02pdp
  3. 03cart drawer