Ecommerce funnel research / Peak Design

Peak Design ecommerce funnel

Peak Design's outdoor-gear ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across pdp, cart, checkout for backpack.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:outdoor-gearproduct:backpackproduct:outdoor-backpackaudience:outdoor-enthusiastsprice-point:premiumcompany-size:largemarket:us
  1. 01pdp
  2. 02cart
  3. 03checkout