Ecommerce funnel research / GoMacro

GoMacro ecommerce funnel

GoMacro's food ecommerce funnel starts from a homepage entry and follows a homepage to pdp to collection to checkout journey. The captured flow contains 7 screens across collection, pdp, checkout, entry for protein bars.

What’s in the flow

The captured journey contains 7 screens across 4 page types.

entry:homepagejourney:homepage-to-pdp-to-collection-to-checkoutvertical:foodproduct:protein-barsaudience:health-conscious-consumersaudience:active-adultscompany-size:mid-marketoffer:free-shippingupsell:presentcheckout:shopifymarket:us
  1. 01collection
  2. 02pdp
  3. 03checkout
  4. 04entry