Ecommerce funnel research / Fishwife
Fishwife ecommerce funnel
Fishwife's food ecommerce funnel starts from a homepage entry and follows a homepage to pdp to cart to checkout journey. The captured flow contains 5 screens across pdp, entry, cart, checkout for tinned seafood.
What’s in the flow
The captured journey contains 5 screens across 4 page types.
entry:homepagejourney:homepage-to-pdp-to-cart-to-checkoutvertical:foodproduct:tinned-seafoodproduct:starter-packaudience:seafood-shoppersproof:customer-count
- 01pdp
- 02entry
- 03cart
- 04checkout