Ecommerce funnel research / Nadia Belkacem

Nadia Belkacem ecommerce funnel

Nadia Belkacem's beauty ecommerce funnel starts from a homepage entry and follows a homepage to pdp to cart to checkout journey. The captured flow contains 8 screens across entry, pdp, checkout, other, cart-drawer for makeup.

What’s in the flow

The captured journey contains 8 screens across 6 page types.

entry:homepagejourney:homepage-to-pdp-to-cart-to-checkoutvertical:beautyproduct:makeupproduct:foundationaudience:skincare-shoppersaudience:mature-skin
  1. 01entry
  2. 02pdp
  3. 03checkout
  4. 04other
  5. 05cart drawer
  6. 06cart