Ecommerce funnel research / BioLite

BioLite Memorial Day Sale 2026: Save Up to 40% Sitewide

BioLite's outdoor ecommerce funnel starts from a offer entry and follows a offer to cart to pdp to checkout journey. The captured flow contains 10 screens across other, pdp, cart-drawer, entry, checkout for firepit.

What’s in the flow

The captured journey contains 10 screens across 5 page types.

entry:offerjourney:offer-to-cart-to-pdp-to-checkoutvertical:outdoorproduct:firepitproduct:fire-pitaudience:outdoor-adventurersaudience:militaryoffer:percentage-discountoffer:gift-with-purchaseproof:reviewsmarket:us
  1. 01other
  2. 02pdp
  3. 03cart drawer
  4. 04entry
  5. 05checkout
BioLite ecommerce funnel | Funnelbook