Ecommerce funnel research / Italic
Italic ecommerce funnel
Italic's home-goods ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across pdp, checkout, cart for towels.
What’s in the flow
The captured journey contains 4 screens across 3 page types.
entry:pdpjourney:pdp-to-cart-to-checkoutvertical:home-goodsproduct:towelsproduct:bath-towelsaudience:luxury-shoppersaudience:homeownersprice-point:premiumcompany-size:largeoffer:gift-with-purchaseproof:testimonialsproof:reviewsupsell:presentmarket:us
- 01pdp
- 02checkout
- 03cart