Ecommerce funnel research / Reformation
Reformation ecommerce funnel
Reformation's fashion ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 6 screens across pdp, cart-drawer, checkout, cart for dress.
What’s in the flow
The captured journey contains 6 screens across 4 page types.
entry:pdpjourney:pdp-to-cart-to-checkoutvertical:fashionproduct:dressoffer:free-shippingupsell:presentcheckout:guest-checkout
- 01pdp
- 02cart drawer
- 03checkout
- 04cart