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Ecommerce funnel research / Buck Mason

Buck Mason ecommerce funnel

Buck Mason's apparel ecommerce funnel starts from a collection entry and follows a collection to cart to pdp to checkout journey. The captured flow contains 7 screens across cart-drawer, cart, entry, collection, pdp for clothing.

What’s in the flow

The captured journey contains 7 screens across 6 page types.

entry:collectionjourney:collection-to-cart-to-pdp-to-checkoutvertical:apparelproduct:clothingaudience:womencompany-size:largecheckout:shopifymarket:us
  1. 01cart drawer
  2. 02cart
  3. 03entry
  4. 04collection
  5. 05pdp
  6. 06checkout
Buck Mason ecommerce funnel | Funnelbook