Ecommerce funnel research / Negative Underwear

Negative Underwear ecommerce funnel

Negative Underwear's apparel ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across cart-drawer, cart, checkout, pdp for bra.

What’s in the flow

The captured journey contains 4 screens across 4 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:apparelproduct:braaudience:womencompany-size:mid-marketcheckout:shopifymarket:us
  1. 01cart drawer
  2. 02cart
  3. 03checkout
  4. 04pdp