Ecommerce funnel research / Pit Viper
Pit Viper ecommerce funnel
Pit Viper's eyewear ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across pdp, cart-drawer, checkout for sunglasses.
What’s in the flow
The captured journey contains 4 screens across 3 page types.
entry:pdpjourney:pdp-to-cart-to-checkoutvertical:eyewearproduct:sunglassesproduct:caseupsell:present
- 01pdp
- 02cart drawer
- 03checkout