Ecommerce funnel research / Alo Yoga

Alo Yoga ecommerce funnel

Alo Yoga's apparel ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across pdp, checkout, cart for trousers.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:apparelproduct:trousersaudience:all-gendersaudience:womencompany-size:largemarket:us
  1. 01pdp
  2. 02checkout
  3. 03cart