Ecommerce funnel research / Calm
Calm
Calm's mental-wellness ecommerce funnel starts from a quiz entry and follows a quiz to interstitial to questions journey. The captured flow contains 19 screens across quiz-question, quiz-interstitial for meditation app.
What’s in the flow
The captured journey contains 19 screens across 2 page types.
entry:quizjourney:quiz-to-interstitial-to-questionsvertical:mental-wellnessproduct:meditation-appaudience:overthinkerscompany-size:largeproof:testimonialsmarket:aumarket:camarket:demarket:esmarket:frmarket:itmarket:nlmarket:us
- 01quiz question
- 02quiz interstitial