Ecommerce funnel research / Parachute Home

Parachute Home ecommerce funnel

Parachute Home's home-goods ecommerce funnel starts from a quiz entry and follows a quiz to questions to pdp to checkout journey. The captured flow contains 5 screens across checkout, quiz-question, pdp for bath bundle.

What’s in the flow

The captured journey contains 5 screens across 3 page types.

entry:quizjourney:quiz-to-questions-to-pdp-to-checkoutvertical:home-goodsproduct:bath-bundleaudience:home-shopperscompany-size:largeoffer:bundleupsell:presentmarket:us
  1. 01checkout
  2. 02quiz question
  3. 03pdp