Ecommerce funnel research / Just Btr.

Just Btr. ecommerce funnel

Just Btr.'s water-filtration ecommerce funnel starts from a advertorial entry and follows a advertorial to pdp to checkout journey. The captured flow contains 4 screens across advertorial, pdp, checkout for water filter straw.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:advertorialjourney:advertorial-to-pdp-to-checkoutvertical:water-filtrationproduct:water-filter-strawproduct:water-filteraudience:familiesaudience:preparedness-consumersoffer:bundleproof:demonstrationcheckout:multistepmarket:gbmarket:us
  1. 01advertorial
  2. 02pdp
  3. 03checkout