Ecommerce funnel research / Italic
Italic ecommerce funnel
Italic's home-goods ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across pdp, cart, checkout for towels.
What’s in the flow
The captured journey contains 4 screens across 3 page types.
entry:pdpjourney:pdp-to-cart-to-checkoutvertical:home-goodsproduct:towelsaudience:homeownerscompany-size:largeoffer:bundleoffer:gift-with-purchaseproof:reviewsupsell:presentcheckout:shopifymarket:us
- 01pdp
- 02cart
- 03checkout