Ecommerce funnel research / GoMacro

GoMacro ecommerce funnel

GoMacro's food-and-beverage ecommerce funnel starts from a collection entry and follows a collection to pdp to checkout journey. The captured flow contains 8 screens across collection, pdp, checkout for snack bars.

What’s in the flow

The captured journey contains 8 screens across 3 page types.

entry:collectionjourney:collection-to-pdp-to-checkoutvertical:food-and-beverageproduct:snack-barsproduct:protein-barsaudience:health-conscious-consumersaudience:veganoffer:free-shippingupsell:presentmarket:us
  1. 01collection
  2. 02pdp
  3. 03checkout