Ecommerce funnel research / Garmin

Garmin | Navtična kartografija

Garmin's marine-navigation ecommerce funnel starts from a quiz entry and follows a quiz to questions to cart to checkout journey. The captured flow contains 8 screens across quiz-question, cart-drawer, cart, checkout, other for nautical charts.

What’s in the flow

The captured journey contains 8 screens across 5 page types.

entry:quizjourney:quiz-to-questions-to-cart-to-checkoutvertical:marine-navigationproduct:nautical-chartsaudience:boaterscheckout:guest-checkout
  1. 01quiz question
  2. 02cart drawer
  3. 03cart
  4. 04checkout
  5. 05other
Garmin ecommerce funnel | Funnelbook