Ecommerce funnel research / Reformation
Reformation ecommerce funnel
Reformation's apparel ecommerce funnel starts from a collection entry and follows a collection to cart to pdp to checkout journey. The captured flow contains 7 screens across pdp, cart, cart-drawer, checkout for shirt.
What’s in the flow
The captured journey contains 7 screens across 4 page types.
entry:collectionjourney:collection-to-cart-to-pdp-to-checkoutvertical:apparelproduct:shirtaudience:womencompany-size:largeoffer:free-shippingmarket:aumarket:camarket:demarket:esmarket:gbmarket:itmarket:nlmarket:us
- 01pdp
- 02cart
- 03cart drawer
- 04checkout