Ecommerce funnel research / Supergoop

Supergoop ecommerce funnel

Supergoop's beauty ecommerce funnel starts from a collection entry and follows a collection to pdp to checkout journey. The captured flow contains 5 screens across pdp, checkout for face primer.

What’s in the flow

The captured journey contains 5 screens across 2 page types.

entry:collectionjourney:collection-to-pdp-to-checkoutvertical:beautyproduct:face-primerproduct:sunscreenaudience:makeup-usersupsell:present
  1. 01pdp
  2. 02checkout
Supergoop ecommerce funnel | Funnelbook