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Ecommerce funnel research / Expedia

Expedia ecommerce funnel

Expedia's travel ecommerce funnel starts from a article entry and follows a article to cart to pdp to questions journey. The captured flow contains 34 screens across pdp, other, login, entry, article for lighthouse.

What’s in the flow

The captured journey contains 34 screens across 7 page types.

entry:articlejourney:article-to-cart-to-pdp-to-questionsvertical:travelproduct:lighthouseaudience:travelers
  1. 01pdp
  2. 02other
  3. 03login
  4. 04entry
  5. 05article
  6. 06cart drawer
  7. 07quiz question
Expedia ecommerce funnel | Funnelbook