Ecommerce funnel research / Il Rituale Coreano

Il Rituale Coreano ecommerce funnel

Il Rituale Coreano's beauty ecommerce funnel starts from a listicle entry and follows a listicle to pdp to checkout journey. The captured flow contains 5 screens across checkout, entry, pdp for skincare.

What’s in the flow

The captured journey contains 5 screens across 3 page types.

entry:listiclejourney:listicle-to-pdp-to-checkoutvertical:beautyproduct:skincareproduct:face-creamaudience:womenaudience:women-over-50offer:buy-one-get-oneoffer:free-shippingproof:guaranteecheckout:shopifymarket:it
  1. 01checkout
  2. 02entry
  3. 03pdp