Ecommerce funnel research / Chamberlain Coffee

Chamberlain Coffee ecommerce funnel

Chamberlain Coffee's coffee ecommerce funnel starts from a collection entry and follows a collection to pdp to questions to cart to checkout journey. The captured flow contains 7 screens across quiz-question, pdp, checkout, cart for cold brew.

What’s in the flow

The captured journey contains 7 screens across 4 page types.

entry:collectionjourney:collection-to-pdp-to-questions-to-cart-to-checkoutvertical:coffeeproduct:cold-brewproduct:instant-coffeeaudience:coffee-drinkerscompany-size:largeoffer:subscriptionupsell:presentcheckout:shopifymarket:us
  1. 01quiz question
  2. 02pdp
  3. 03checkout
  4. 04cart