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Ecommerce funnel research / Caraway

Caraway ecommerce funnel

Caraway's home-and-kitchen ecommerce funnel starts from a homepage entry and follows a homepage to pdp to checkout journey. The captured flow contains 6 screens across pdp, checkout, entry, other for cookware.

What’s in the flow

The captured journey contains 6 screens across 4 page types.

entry:homepagejourney:homepage-to-pdp-to-checkoutvertical:home-and-kitchenproduct:cookwareproduct:food-storageaudience:home-cooksproof:reviewsupsell:present
  1. 01pdp
  2. 02checkout
  3. 03entry
  4. 04other
Caraway ecommerce funnel | Funnelbook