Ecommerce funnel research / The Citizenry

The Citizenry ecommerce funnel

The Citizenry's home-decor ecommerce funnel starts from a collection entry and follows a collection to pdp to cart to checkout journey. The captured flow contains 11 screens across pdp, collection, entry, checkout, cart for baskets.

What’s in the flow

The captured journey contains 11 screens across 5 page types.

entry:collectionjourney:collection-to-pdp-to-cart-to-checkoutvertical:home-decorproduct:basketsproduct:storage-basket
  1. 01pdp
  2. 02collection
  3. 03entry
  4. 04checkout
  5. 05cart
The Citizenry ecommerce funnel | Funnelbook