Ecommerce funnel research / Scarpa
Scarpa ecommerce funnel
Scarpa's fitness ecommerce funnel starts from a article entry and follows a article to cart to pdp journey. The captured flow contains 6 screens across cart, entry, other, pdp for climbing.
What’s in the flow
The captured journey contains 6 screens across 4 page types.
entry:articlejourney:article-to-cart-to-pdpvertical:fitnessproduct:climbingproduct:annual-subscriptionoffer:giveaway
- 01cart
- 02entry
- 03other
- 04pdp