Ecommerce funnel research / BarkBox

BarkBox ecommerce funnel

BarkBox's pet ecommerce funnel starts from a offer entry and follows a offer to interstitial to checkout journey. The captured flow contains 20 screens across offer, other, quiz-interstitial, checkout for dog toys.

What’s in the flow

The captured journey contains 20 screens across 4 page types.

entry:offerjourney:offer-to-interstitial-to-checkoutvertical:petproduct:dog-toysproduct:dog-treatsaudience:dog-ownersoffer:gift-with-purchaseoffer:subscriptionoffer:free-shippingproof:reviewsupsell:presentmarket:us
  1. 01offer
  2. 02other
  3. 03quiz interstitial
  4. 04checkout
BarkBox ecommerce funnel | Funnelbook