Ecommerce funnel research / Grove Collaborative

Grove Collaborative ecommerce funnel

Grove Collaborative's home-care ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 7 screens across pdp, checkout, cart for laundry detergent.

What’s in the flow

The captured journey contains 7 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:home-careproduct:laundry-detergentaudience:householdscompany-size:largemarket:us
  1. 01pdp
  2. 02checkout
  3. 03cart
Grove Collaborative ecommerce funnel | Funnelbook