Ecommerce funnel research / Buck Mason
Buck Mason ecommerce funnel
Buck Mason's apparel ecommerce funnel starts from a collection entry and follows a collection to cart to pdp to checkout journey. The captured flow contains 7 screens across cart-drawer, pdp, collection, cart, checkout for menswear.
What’s in the flow
The captured journey contains 7 screens across 5 page types.
entry:collectionjourney:collection-to-cart-to-pdp-to-checkoutvertical:apparelproduct:menswearaudience:mencompany-size:largecheckout:express-checkoutmarket:us
- 01cart drawer
- 02pdp
- 03collection
- 04cart
- 05checkout