Ecommerce funnel research / SALT & STONE

SALT & STONE ecommerce funnel

SALT & STONE's beauty ecommerce funnel starts from a pdp entry and follows a pdp to checkout journey. The captured flow contains 4 screens across pdp, checkout for body mist.

What’s in the flow

The captured journey contains 4 screens across 2 page types.

entry:pdpjourney:pdp-to-checkoutvertical:beautyproduct:body-mistproduct:fragranceaudience:fragrance-shopperscompany-size:largeproof:pressupsell:presentmarket:us
  1. 01pdp
  2. 02checkout
SALT & STONE ecommerce funnel | Funnelbook