Ecommerce funnel research / Latest
Latest ecommerce funnel
Latest's beauty ecommerce funnel starts from a quiz entry and follows a quiz to questions to pdp to checkout journey. The captured flow contains 5 screens across pdp, quiz-question, checkout for silk pillowcase.
What’s in the flow
The captured journey contains 5 screens across 3 page types.
entry:quizjourney:quiz-to-questions-to-pdp-to-checkoutvertical:beautyproduct:silk-pillowcaseaudience:beauty-conscious-consumersprice-point:premiumproof:reviewsproof:clinicalcheckout:shopify
- 01pdp
- 02quiz question
- 03checkout