Ecommerce funnel research / Zenamakeup

Zenamakeup ecommerce funnel

Zenamakeup's beauty ecommerce funnel starts from a pdp entry and follows a pdp to offer to checkout journey. The captured flow contains 4 screens across offer, pdp, checkout for makeup palette.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:pdpjourney:pdp-to-offer-to-checkoutvertical:beautyproduct:makeup-paletteaudience:makeup-users
  1. 01offer
  2. 02pdp
  3. 03checkout
Zenamakeup ecommerce funnel | Funnelbook