Ecommerce funnel research / Morph Method

Morph Method ecommerce funnel

Morph Method's hormone-health ecommerce funnel starts from a quiz entry and follows a quiz to questions to cart to pdp to checkout journey. The captured flow contains 13 screens across quiz-question, cart, cart-drawer, pdp, checkout for hormone assessment.

What’s in the flow

The captured journey contains 13 screens across 5 page types.

entry:quizjourney:quiz-to-questions-to-cart-to-pdp-to-checkoutvertical:hormone-healthproduct:hormone-assessmentproduct:hormone-supplementaudience:womenupsell:present
  1. 01quiz question
  2. 02cart
  3. 03cart drawer
  4. 04pdp
  5. 05checkout
Morph Method ecommerce funnel | Funnelbook