Ecommerce funnel research / Fishwife

Fishwife ecommerce funnel

Fishwife's food ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across pdp, checkout, cart for starter pack.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:foodproduct:starter-packproduct:seafoodaudience:new-customersaudience:food-enthusiastscompany-size:mid-marketproof:reviewsproof:demonstrationcheckout:express-checkoutmarket:us
  1. 01pdp
  2. 02checkout
  3. 03cart