Ecommerce funnel research / Haus Labs by Lady Gaga

Haus Labs by Lady Gaga ecommerce funnel

Haus Labs by Lady Gaga's beauty ecommerce funnel starts from a pdp entry and follows a pdp to checkout journey. The captured flow contains 4 screens across pdp, checkout for concealer.

What’s in the flow

The captured journey contains 4 screens across 2 page types.

entry:pdpjourney:pdp-to-checkoutvertical:beautyproduct:concealeraudience:beauty-shopperscompany-size:largeproof:clinicalcheckout:shopifymarket:us
  1. 01pdp
  2. 02checkout