Ecommerce funnel research / Beauty and the Boutique
Beauty and the Boutique ecommerce funnel
Beauty and the Boutique's beauty ecommerce funnel starts from a article entry and follows a article to cart to pdp to checkout journey. The captured flow contains 14 screens across cart-drawer, other, pdp, checkout, entry for eyeshadow.
What’s in the flow
The captured journey contains 14 screens across 5 page types.
entry:articlejourney:article-to-cart-to-pdp-to-checkoutvertical:beautyproduct:eyeshadowproduct:cream-eyeshadowaudience:over-30proof:reviewscheckout:multistepmarket:us
- 01cart drawer
- 02other
- 03pdp
- 04checkout
- 05entry