Ecommerce funnel research / Pepper

Pepper ecommerce funnel

Pepper's swimwear ecommerce funnel starts from a pdp entry and follows a pdp to cart journey. The captured flow contains 7 screens across cart-drawer, pdp for bikini top.

What’s in the flow

The captured journey contains 7 screens across 2 page types.

entry:pdpjourney:pdp-to-cartvertical:swimwearproduct:bikini-topaudience:beachgoerscompany-size:mid-marketmarket:aumarket:camarket:demarket:gbmarket:nlmarket:us
  1. 01cart drawer
  2. 02pdp