Ecommerce funnel research / Everlane

Everlane ecommerce funnel

Everlane's apparel ecommerce funnel starts from a collection entry and follows a collection to pdp journey. The captured flow contains 2 screens across collection, pdp for womens clothing.

What’s in the flow

The captured journey contains 2 screens across 2 page types.

entry:collectionjourney:collection-to-pdpvertical:apparelproduct:womens-clothingproduct:knitwearaudience:womenmarket:us
  1. 01collection
  2. 02pdp