Ecommerce funnel research / Atlas Coffee Club

Atlas Coffee Club ecommerce funnel

Atlas Coffee Club's coffee ecommerce funnel starts from a article entry and follows a article to cart to checkout journey. The captured flow contains 3 screens across cart-drawer, checkout, entry for coffee subscription.

What’s in the flow

The captured journey contains 3 screens across 3 page types.

entry:articlejourney:article-to-cart-to-checkoutvertical:coffeeproduct:coffee-subscriptionproduct:coffee-beansaudience:coffee-drinkersaudience:espresso-drinkerscompany-size:largeproof:customer-countupsell:presentmarket:us
  1. 01cart drawer
  2. 02checkout
  3. 03entry