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Ecommerce funnel research / Vuori

Vuori ecommerce funnel

Vuori's apparel ecommerce funnel starts from a homepage entry and follows a homepage to cart to pdp to checkout journey. The captured flow contains 7 screens across cart-drawer, pdp, cart, checkout, other for hoodie.

What’s in the flow

The captured journey contains 7 screens across 5 page types.

entry:homepagejourney:homepage-to-cart-to-pdp-to-checkoutvertical:apparelproduct:hoodieproduct:activewearupsell:present
  1. 01cart drawer
  2. 02pdp
  3. 03cart
  4. 04checkout
  5. 05other
Vuori ecommerce funnel | Funnelbook