Ecommerce funnel research / Rumpl

Rumpl ecommerce funnel

Rumpl's outdoor-gear ecommerce funnel starts from a homepage entry and follows a homepage to pdp to checkout journey. The captured flow contains 9 screens across other, pdp, entry, checkout for blanket.

What’s in the flow

The captured journey contains 9 screens across 4 page types.

entry:homepagejourney:homepage-to-pdp-to-checkoutvertical:outdoor-gearproduct:blanketproduct:blanketsoffer:free-shippingproof:reviews
  1. 01other
  2. 02pdp
  3. 03entry
  4. 04checkout