Ecommerce funnel research / Novohotgirl_US

Novohotgirl_US ecommerce funnel

Novohotgirl_US's apparel ecommerce funnel starts from a collection entry and follows a collection to pdp to checkout journey. The captured flow contains 8 screens across collection, pdp, checkout, entry for graphic tee.

What’s in the flow

The captured journey contains 8 screens across 4 page types.

entry:collectionjourney:collection-to-pdp-to-checkoutvertical:apparelproduct:graphic-teeaudience:adultsproof:reviewsupsell:presentcheckout:express-checkoutmarket:us
  1. 01collection
  2. 02pdp
  3. 03checkout
  4. 04entry