Ecommerce funnel research / Atlas Coffee Club

Atlas Coffee Club ecommerce funnel

Atlas Coffee Club's coffee ecommerce funnel starts from a article entry and follows a article to cart to offer to checkout journey. The captured flow contains 6 screens across cart-drawer, entry, article, checkout, offer for coffee subscription.

What’s in the flow

The captured journey contains 6 screens across 5 page types.

entry:articlejourney:article-to-cart-to-offer-to-checkoutvertical:coffeeproduct:coffee-subscriptionaudience:coffee-loversoffer:subscriptionproof:customer-countupsell:presentcheckout:express-checkout
  1. 01cart drawer
  2. 02entry
  3. 03article
  4. 04checkout
  5. 05offer