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Ecommerce funnel research / Pepper

Pepper ecommerce funnel

Pepper's apparel ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 8 screens across pdp, checkout, cart-drawer, cart for bra.

What’s in the flow

The captured journey contains 8 screens across 4 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:apparelproduct:braproduct:bodysuitaudience:small-chestscompany-size:mid-marketcheckout:shopifymarket:aumarket:camarket:demarket:esmarket:frmarket:nlmarket:us
  1. 01pdp
  2. 02checkout
  3. 03cart drawer
  4. 04cart
Pepper ecommerce funnel | Funnelbook