Ecommerce funnel research / Haus Labs by Lady Gaga

Haus Labs by Lady Gaga ecommerce funnel

Haus Labs by Lady Gaga's beauty ecommerce funnel starts from a quiz entry and follows a quiz to questions to result to article to pdp journey. The captured flow contains 7 screens across quiz-result, article, entry, quiz-question, pdp for foundation.

What’s in the flow

The captured journey contains 7 screens across 6 page types.

entry:quizjourney:quiz-to-questions-to-result-to-article-to-pdpvertical:beautyproduct:foundationproduct:discovery-setaudience:makeup-shoppersaudience:all-skin-tonescompany-size:largeproof:reviewsmarket:us
  1. 01quiz result
  2. 02article
  3. 03entry
  4. 04quiz question
  5. 05pdp
  6. 06blocked
Haus Labs by Lady Gaga ecommerce funnel | Funnelbook