Ecommerce funnel research / Lume Deodorant

Lume Deodorant | Aluminum-Free Deodorants for Anywhere on Your Body

Lume Deodorant's personal-care ecommerce funnel starts from a quiz entry and follows a quiz to questions to pdp to cart to checkout journey. The captured flow contains 17 screens across quiz-question, pdp, checkout, cart for whole body deodorant.

What’s in the flow

The captured journey contains 17 screens across 4 page types.

entry:quizjourney:quiz-to-questions-to-pdp-to-cart-to-checkoutvertical:personal-careproduct:whole-body-deodorantproduct:sweat-control-creamaudience:body-odor-concernedcompany-size:mid-marketoffer:gift-with-purchaseoffer:bundleoffer:free-shippingproof:clinicalproof:reviewsmarket:us
  1. 01quiz question
  2. 02pdp
  3. 03checkout
  4. 04cart