Ecommerce funnel research / IKEA
IKEA ecommerce funnel
IKEA's home-furnishings ecommerce funnel starts from a offer entry and follows a offer to cart to checkout journey. The captured flow contains 2 screens across entry, checkout for desk.
What’s in the flow
The captured journey contains 2 screens across 2 page types.
entry:offerjourney:offer-to-cart-to-checkoutvertical:home-furnishingsproduct:deskproduct:home-accessoriesaudience:studentsaudience:schoolchildrencompany-size:largeoffer:percentage-discountupsell:present
- 01entry
- 02checkout